This course provides a foundational introduction to the principles and practices of marketing research. You will learn the systematic process of designing, collecting, analysing, and reporting information to solve specific marketing challenges and support data-driven decision-making. Key topics include defining research problems, selecting appropriate qualitative and quantitative methodologies, designing surveys, applying sampling techniques, conducting basic data analysis, and presenting professional findings. Emphasis is placed on practical application, ethical conduct, and translating insights into actionable marketing recommendations. Upon completion, you will be equipped to plan and execute essential marketing research activities in a business environment.